Appearing on camera or speaking one-on-one with a reporter can seem daunting to even the most experienced speaker. As part of our media training workshops, we aim to demystify this interview process by teaching participants the best ways to interact with the media, with a focus on achieving positive press coverage.  Our sessions are designed to make you feel comfortable, confident and relaxed on camera while enhancing your verbal and non-verbal communication skills. Our goal is to help you understand the mindset of a reporter, maximize control during an interview and most of all – to stay positive.

Depending on the number of participants in any given training session, we can provide half-day or full-day media training programs to fit any budget or timeframe.  We provide in-depth media training to employees and executives of all levels – regardless of title, whoever is interacting with the press should have basic media training.

Some elements of the media training workshop include:

  • A high level discussion of media and the key participants;
  • A cursory review of presentation skills, interview do’s and don’ts, the importance of responding to questions directly and on message, the beauty of “sound bites”, etc.;
  • A 3-minute recorded interview based on your specific topic of expertise; and
  • Playback and critique of the recorded interview, providing constructive feedback and helpful tips.